Tom Hansford

Client: Oporto

Agency: Creative Oasis

To launch the Wasabi Burger, Oporto wanted to develop a campaign which reflected the 'craft' behind making the burger. I wrote long copy to tell the story of the Wasabi Burger, detailing its journey across the world and championing the gourmet ingredients. The new style and approach helped to target a new Oporto audience, who'd never engaged with the brand before.