Client: J Farren-Price
Agency: Apparent
J Farren-Price has been at the forefront of luxury watches and jewellery in Australia since the 1940s. With a famous Sydney CBD store and a well-established reputation, they wanted to update revamp their website and release a very special 75th anniversary catalogue. Copy for both online and print had to exude class, taste and sophistication in order to do the products justice, as well as reflecting the brand heritage.