Tom Hansford
copywriter | creative | content specialist
Client: Mentos
Agency: WiTH Collective [Sydney]
More than half of Australians feel face-to-face flattery is "dying out" in the digital age. Scary, huh? So, we set out to remind Aussies that giving a compliment in person (with the help of a special edition CompliMentos roll) is far more rewarding than an emoji or a ‘like’.
The campaign combined cute animated characters alongside photographed Mentos candies in an eye-catching and visually engaging way. The series was splashed across interactive bus wraps, OOH, online video and all over social, proving that while it feels good to get a compliment, is feels even better to give one.
