Tom Hansford

Client: BT

Agency: Ogilvy [London]

BT wanted to speak to Sky Sports customers in a bid to lure them away from Sky broadband. As sports fans, they put together a BT Sport + broadband deal of just £11. The DM and email used BT Sport talent to drive home the offer in a way that would appeal to football fans. Both the DM and email hugely outperformed all previous comms showcasing the deal.