Tom Hansford

Client: BT Sport

Agency: Ogilvy [London]

Project 1: Turn Euros into Pounds

BT Sport wanted to promote the Euro 2016 football tournament to pubs and bars that didn’t historically screen live matches. The competition was on free-to-air TV, so our cheeky campaign encouraged pubs to show the games, see the value of live sport and then subscribe to BT Sport for the following season.

Social posts got everyone excited about games…

And a DM to hammer home the message.

Project 2: You’ll be gutted if you miss it.

BT Sport were having a flash sale. So, we took the put the content front and centre, to create an eye-catching and emotive campaign.

Project 3: Great Sporting Moments.

When BT Sport wanted to celebrate their lowest price ever, so we celebrated with great sporting moments.