Tom Hansford

Client: BT

Agency: Ogilvy [London]

BT Sport provides premium and exclusive live sport, so they wanted to shout about it. We came up with the 'bottled stars'. These three football-inspired alcoholic drinks perfectly illustrated just how integral football is to the pub industry. The bottled stars were used widely across trade press, digital and social media, DM and email, and were even brought to life in special edition cases. The campaign was a real success, driving a spike in interest and sign-ups from publicans, as well as creating a bit of a stir online.